{"product_id":"primary-greatness","title":"PRIMARY GREATNESS","description":"\u003cp\u003eFrom Stephen R. Covey - the late, legendary author of The 7 Habits of Highly Effective People - a new set of rules for achieving a happy and fulfilling life of primary greatness. Many of us are hurting. We have chronic problems, dissatisfactions, and disappointments. Although we generally make it through the day, a lot of us feel overwhelmed by burdens we carry. We try to \"lift the load of life\" each day, and sometimes it's just too much. The idea of living a \"great life\" seems a distant dream. Too often, however, we have the wrong idea of what a great life is. We think if only we had enough money, enough free time, enough good looks or popularity, everything would be great. If that's what makes for a great life, no wonder so many of us feel so weighed down by the demands of everyday living. Stephen R. Covey believed there were only two ways to live: a life of primary greatness or a life of secondary greatness. Through his classic books and seminars, he taught that the intrinsic rewards of primary greatness - integrity, responsibility, and meaningful contribution - far outweighed the superficial rewards of secondary greatness - money, popularity, and the self-absorbed, pleasure-ridden life that some people consider \"success\". Dr. Stephen R. Covey's teachings are beloved and have inspired countless listeners and leaders. Primary Greatness once again delivers classic Covey wisdom in a compact and digestible form. In this posthumous work, Covey lays out clearly the 12 levers of success that will lead to a life of primary greatness: integrity, contribution, priority, sacrifice, service, responsibility, loyalty, reciprocity, diversity, learning, teaching, and renewal. For the first time, Covey defines each of these 12 qualities and how they provide the leverage to make your daily life truly \"great\".\u003c\/p\u003e","brand":"Spacel.ae","offers":[{"title":"Default Title","offer_id":49509887017200,"sku":"9781471155840","price":50.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/2462\/3600\/files\/primary-greatness-pa-book-fanar_800x_328a5677-b60d-48b0-b06e-018d2abec56b.jpg?v=1775647924","url":"https:\/\/kenfzd-uh.myshopify.com\/products\/primary-greatness","provider":"My Store","version":"1.0","type":"link"}